An increasing number of Britons are heading to more exotic locations such as China and India to get away from the credit crunch.

Research by Cater Allen Private Bank has found that more and more are turning their back on Europe and instead heading for long-haul destinations.

Research by the bank shows that 26 per cent of travellers now wish to go off the beaten track, 22 per cent would like to holiday in mountains and 10 per cent would prefer to go on safaris in destinations such as Tanzania.

Over two thirds are not citing meeting local culture as important, and a fifth want to feel as if they are on an adventure.

Sally Ann Watts, head of marketing at the bank, said: "This research shows that Britons are moving away from the traditional holidays and becoming aspirational in their holiday choices."

Those looking to head to some of the world's best exotic locations should head for India, where the Rajasthan region offers some of the most stunning surroundings and endangered wildlife to be found anywhere in the world.

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